What is local SEO for doctors?
Local SEO for doctors isn’t just about showing up on Google Maps—it’s about showing up for patients at the exact moment they need you. Whether it’s a parent searching for a paediatrician at 9pm or a retiree looking for a bulk-billing GP nearby, local SEO ensures your practice is found, trusted, and chosen. Here's how that works—and why most clinics are still getting it wrong. What is local SEO for doctors, really? Local SEO (Search Engine Optimisation) is the process of optimising your online presence to appear in location-based search results. For doctors, this means showing up when someone nearby searches for terms like “GP near me”, “dentist in Brisbane”, or “bulk billing doctor South Yarra”. It’s about visibility, but also trust. When patients are unwell, they’re not browsing—they’re choosing. And Google’s local rankings are as much about credibility and relevance as they are about distance. Why does local SEO matter for medical practices? Patients don’t search the way th...